Since 1996 our kiwis have been called Zespri Kiwis. The by now familiar Zespri sticker helps consumers choose the right kiwis from among an abundant range of fruit – a kiwi of impeccable quality and with a delicious taste: Zespri Kiwis.

All our kiwis are grown with the greatest care and according to a single strict ZESPRI® quality system. If you’d like to know how that works, you’ll find a detailed explanation in the section entitled “ZESPRI® quality system” in our Kiwipedia.

Or read the story of Darren, one of our kiwi farmers. You’ll soon realise that quality is our passion – and you benefit from that every time you eat a Zespri Kiwi.

The ZESPRI® trademark stands for vitality, energy, zest for living, and health. Remember that when you’re making your choice in the fruit and vegetable section!

Why Zespri?

Zespri is a made-up word (no, it’s not an abbreviation!) which in studies evoked connotations of “dynamic”, “healthy”, “lively”, “nutritious”, etc. In other words, it tallies completely with what our kiwis stand for.